Partnership Advertising Pricing & Benefits

Event Listings

Highlight your destination’s top events on the Wisconsin Travel Best Bets website, which receives more than 130,000 pageviews every year from visitors and potential visitors from across Wisconsin and the Midwest. Event listings will be featured on the Wisconsin Travel Best Bets homepage as well as the site’s event calendar.

Audience Info:

Top geomarkets: Chicago, Milwaukee, Madison, Wausau, Fox Valley

Top demographics: Male and female (close to 50/50 split) ages 35-44

User Interests: Users are interested in a variety of activities and topics from musky fishing to supper clubs

Cost:

Free to any destination or tourism-based business

Requirements:

• Event Title
• Description (150 - 450 characters)
• Excerpt/Summary (100 - 150 characters)
• Date & Time (Starting & Ending Dates)
• Location (Address of Event)
• Website (URL/Link) of Event
• Event Hero Photo
    - Format: Jpg
    - Resolution: 1600px X 668px (50:21)
    - Size: 25mb max
• Organizer Contact Information (First & Last Name, Email, Phone #)

Visit witravelbestbets.com/event-submission to submit your event.

Wisconsin Travel Best Bets retains the authority to review events for suitability, requiring them to be tourism-centric, capable of attracting visitors from different regions, and contributing to revenue generation. Additionally, events, businesses, and activities must be open to the general public, while listings should present opportunities appealing to leisure travelers.

E-newsletter Inclusions

Wisconsin Travel Best Bets distributes 2-3 e-newsletters every month to an interested audience of travelers and potential travelers. Destinations may be highlighted in several different categories, including Featured Articles, Featured Events, Featured Attractions, Trip Ideas, and Contests & Promotions (which frequently have their own dedicated e-newsletters).

Audience Info:

Our subscriber base is engaged and interested in the variety of articles we feature in our monthly newsletters.

Top geomarkets: Chicago, Milwaukee, Madison, Wausau, Fox Valley

Top demographics:

• Female 62.3% | Male 26%
• Age Ranges: 55-65+

Cost:

$250/month

• Limited to one destination or tourism-based business per month

Requirements:

• Copy
    - Title (50 characters max) & Description (150 - 300 characters)
    - Copy may be edited as needed
• Photo
    - Format: Jpg
    - Resolution: 1600px X 800px (2:1 ratio)
    - Size: 25mb max
• URL/Link

Visit witravelbestbets.com/partnership-advertising-form and select the E-newsletter box when making your services choices.

Promoted Posts – Social Media

Wisconsin’s Travel Best Bets has more than 25,000 fans across its social media channels (Facebook and Instagram), and posts focus on everything from upcoming events to highlighted articles on the Wisconsin Travel Best Bets website.

Audience Info:

Top geomarkets:

• Facebook – Milwaukee, Madison, Chicago, Green Bay, Janesville
• Instagram – Milwaukee, Madison, Appleton, Waukesha, Oshkosh

Top demographics:

• Facebook
    - Women: 73.5% | Men: 26.5%
    - Age ranges: 55-64
• Instagram
    - Women: 73.4% | Men: 26.6%
    - Age ranges: 35-44

Cost:

$250 ($50 ad per platform, $150 facilitation)

Requirements:

• Copy
    - Description (100 - 200 characters)
    - Copy may be edited as needed
• Photo
    - Format: Jpg
    - Resolution: 2048px X 1536px
    - Size 25mb max
• URL/Link

Visit witravelbestbets.com/partnership-advertising-form and select the Socail Media box when making your services choices.

Website Articles

The Wisconsin Travel Best Bets website is an article-based site that receives more than 130,000 pageviews and more than 97,000 visits every year. Articles feature a variety of destinations across a variety of topics, from food & drinks and family getaways to scenic drives and snowmobiling. Partner destinations will be highlighted in the top article on the site’s homepage for one month.

Audience Info:

Top geomarkets: Chicago, Milwaukee, Madison, Wausau, Fox Valley

Top demographics: Male and female (close to 50/50 split) ages 35-44

User Interests: Users are interested in a variety of activities and topics from musky fishing to supper clubs

Cost:

$500/month (Limited to one destination or tourism-based business per month)
  - Posted as the hero article on homepage for one month
  - Will continue to be on the site after the one month on homepage has passed

Requirements:

• Copy
    - Title (50 characters max) & Description (150 - 2000 characters)
    - Copy will be written to match tone & voice of existing content
• Hero Photo
    - Format: Jpg
    - Resolution: 1600px X 668px (50:21)
    - Size: 25mb max

Visit witravelbestbets.com/partnership-advertising-form and select the Website Article box when making your services choices.

Website Banner Ads

Destinations can also be featured on banner advertisements on the Wisconsin Travel Best Bets website—banner ads will appear for one month on the site’s homepage and include destination imagery and a call to action.

Audience Info:

Top geomarkets: Chicago, Milwaukee, Madison, Wausau, Fox Valley

Top demographics: Male and female (close to 50/50 split) ages 35-44

User Interests: Users are interested in a variety of activities and topics from musky fishing to supper clubs

Cost:

$250/month (Limited to one destination or tourism-based business per month)

• Optional - Have Wisconsin Travel Best Bets design your banner ad for you ($300 added design fee)

Requirements:

Press Ready Files

• Desktop Image
    - Format: Jpg
    - Resolution: 1450px X 180px
    - Size: 25mb max
• Mobile Image
    - Format: Jpg
    - Resolution: 500px X 150px
    - Size: 25mb max
• URL/Link

Visit witravelbestbets.com/partnership-advertising-form and select the Website Banner Ad box when making your services choices.

Destination Page & Visitor Guide Order Form

Any destination or tourism-based business that purchases a partnership advertising opportunity (E-newsletter, Social Media, Website Articles, and/or Website Banner Ads) will receive its own destination page on the Wisconsin Travel Best Bets website. This page will include a description of the destination/business, contact information, and a link to business’s/destination’s website and social media channels. Businesses/Destinations will also be included in the “Order Travel Guides” section of the Wisconsin Travel Best Bets homepage.

Audience Info:

Top geomarkets: Chicago, Milwaukee, Madison, Wausau, Fox Valley

Top demographics: Male and female (close to 50/50 split) ages 35-44

User Interests: Users are interested in a variety of activities and topics from musky fishing to supper clubs

Cost:

Free for one year with start of any offered paid service

• Paid Services
    - E-newsletter Inclusion, Social Media Promoted Post, Website Article or Website Banner Ad

Requirements:

• Copy
    - Destination Name
    - Description (150 - 2000 characters)
    - Copy may be edited as needed
• Hero Photo
    - Format: Jpg
    - Resolution: 1,600px X 668px (50:21)
    - Size: 25mb max
• Destination Logo
    - Format: Jpg
    - Resolution: 500px X 500px
    - Size 25mb
• Visitor Guide PDF
    - Size 25mb max
• Destination URL/Link & Social Media Information
• Destination Contact Information

Visit witravelbestbets.com/partnership-advertising-form and select the destination page box when making your services choices.