Step into these charming sidewalk shopping destinations

Discover unique art, apparel, sporting goods and more and get a chance to meet some friendly business owners in Wisconsin’s welcoming downtown districts. Here are a few communities you should put on your shopping list.

Boulder Junction

The downtown in this Northwoods community looks like something from a postcard. Tucked into the Northern Highland-American Legion State Forest in Vilas County in northern Wisconsin, Boulder Junction’s downtown is a place meant for strolling. You’ll find retailers and art galleries tucked between restaurants offering Northwoods classics. Find a perfect memento to bring home and enjoy some pan-fried walleye and a classic Old Fashioned. You’ll enjoy every bit of shopping in Boulder Junction’s downtown.

Rhinelander

At every turn in downtown Rhinelander in Oneida County, you’ll see a statue of the beast that helped put this place on the map—the Hodag. This mythical beast is a hometown hero and is the subject of statues and signage throughout Rhinelander. You’ll also find an expansive selection of retailers offering great value and service—everything from Northwoods souvenirs (pick up a Hodag bobblehead!) to stylish apparel.

Ladysmith

You’re never far from a beautiful river view in Rusk County, home to four wild rivers. One of these rivers, the Flambeau, passes downtown Ladysmith—take in the view and then discover the city’s downtown shopping and dining options. You can find everything you need for a fishing expedition on a local lake, gifts for special occasions, and flowers for someone special. Enjoy a variety of dining options, including family restaurants, cozy taverns, ice cream spots, international eateries and more.

Marshfield

Marshfield in central Wisconsin boasts a historic and welcoming downtown shopping district that’s the perfect place for a stroll. Explore antique shops and other retailers, and when you’re done, pop into a local restaurant or sweet shop for a bite. And don’t miss the fun at Wenzel Family Plaza, which hosts live music and community events throughout the summer.

Minocqua

Another popular vacation destination in Oneida County, Minocqua (known as “the Island City”) has a walkable downtown that’s home to boutiques, gift shops, specialty stores, and more. Visitors will also find lots of great places to stop for a snack or a sip, from ice cream shops to beer gardens.