Where to shop in Wisconsin this spring

From apparel perfect for a stroll through the wildflowers to fishing gear for the big opener, these shops and stores have something for everyone. Here are a few getaway destinations to put on your shopping list this spring.

Boulder Junction

There’s a lot to love about this postcard-perfect vacation spot. Boulder Junction is surrounded by the vast pine forests of northern Wisconsin and ringed by crystal-clear lakes teeming with fish. But there’s more to this town than the great outdoors. Boulder Junction’s walkable downtown (a rarity in the Northwoods) is filled with shops, stores and galleries containing everything from sporting goods to fine apparel. Take your time to explore. And if you work up a big shopping appetite, you’ll also find some great local restaurants tucked between the shops and stores.

Marshfield

If you’re in central Wisconsin, head to Marshfield’s downtown historic district to discover one-of-a-kind antique shops, places to find the latest fashions, and much more. Marshfield’s stores and shops offer a wide range of gifts, home décor, artwork, and specialty foods (dairy lovers will delight in offerings at Weber’s Farm Store, Seehafer Farm Creamery, and Nasonville Dairy).

Oneida County

Oneida County is a vacation destination for people who want to get away from it all—without actually getting away from it all. While the county has the gorgeous forests and sparkling lakes that draw people to the Northwoods, Oneida County is also home to a vibrant collection of shops and stores. You’ll find plenty of shopping options that are conveniently located near outdoor recreation hotspots, so you don’t have to choose between outdoor fun and a little retail therapy. See Oneida County’s searchable retail listings here.

In Minocqua, you’ll find lots of gift shops and other retailers in the city’s charming downtown. See Minocqua shopping options here.

Manitowoc & Two Rivers

Head to the shores of Lake Michigan along the eastern edge of Wisconsin and you’ll find the cities of Manitowoc and Two Rivers, which are home to outstanding recreational options, intriguing historical attractions, and an eclectic selection of shopping options. Here, you’ll find everything from specialty food stores (don’t miss the tasty treats at Henning’s Cheese) to one of the nation’s oldest independent department stores (Schroeder’s) to a pottery studio specializing in Lake Michigan sand pieces, agates and more.