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How to see the Northern Lights in Wisconsin

Northern Lights in Vilas County Wisconsin

Depending on when you visit Wisconsin, you might be lucky enough to take in one of Mother Nature’s most outstanding shows: the Northern Lights. There…

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Enter to win a snowmobile getaway!

Explore Oneida County and Vilas County in Wisconsin’s Northwoods—enter today to win one of two snowmobiling getaway packages!

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Warm up at these coffee shops & cafes

Barista at Uptown Coffee Company Marshfield WI

Start your day right—or find that perfect mid-afternoon pick-me-up—at one of Wisconsin’s outstanding coffee shops or cafes. Here’s a region-by-region…

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Where to canoe & kayak in Wisconsin

Kayaking at North Lakeland Discovery Center Manitowish Waters WI

Hit the water this summer! Here are a few great options for canoeing, kayaking, and stand-up paddleboarding across the Dairy State. Northern Wisconsin…

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What you need to know about Dairyfest

girls in parade holding stuffed cow at Dairyfest in Marshfield, WI

Are you ready for the festival season in central Wisconsin? The 41st annual Dairyfest celebration returns to Marshfield June 3-4—here’s a handy guide…

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5 Ways to Beat the Winter Blues

1. Traverse Snowy Trails & See Kodiak Bears Kick-off your day with some fresh air on Marshfield’s trails—snowshoeing, fat tire biking, and cross-country…

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Easy-to-explore winter trails

couple snowshoeing through Razorback Ridges Trails

You don’t have to be prepping for the next winter Olympics to enjoy Vilas County’s winter trails. Here’s a look at a few trails where you can take…

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Time Travel at Marshfield Heritage Museum

Exhibit at Marshfield Heritage Museum in WI

After years of preparation, the History of Marshfield Exhibition at the Marshfield Heritage Museum is open to the public (officially, November 13, 2021)….

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7 Cool Facts About Our Kodiak Bears

Wildwood Zoo is a premier zoo in Marshfield, Wisconsin.

Home address: Wildwood Zoo, Marshfield, WI Birthday: February 21st, 2015 (approximately) ❤️ Current weights (Dec. 2021): Boda: 1,200 pounds…

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The Big Six

Person dressed as cow throwing candy to kids during a parade

DAIRYFEST – JUNE 3-5, 2022 Dairyfest kicks off the festival season in Marshfield  and celebrates its 41st year in 2022 of honoring the agricultural…

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Walkin’ in Rotary Winter Wonderland

Rotary Winter Wonderland delights visitors in Marshfield, WI

All is shiny and bright once more this year in Marshfield! Rotary Winter Wonderland celebrates 16 years at Wildwood Zoo in 2021. Each night from 5pm-9pm…

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2021 Holiday events guide

Tyler Rickenbach/USA TODAY NETWORK-WisconsinThe Winter Wonderland is open from 5 p.m. to 9 p.m. seven days a week through Dec. 31. Guests are asked to bring a freewill donation of cash or canned goods.The Marshfield Rotary Winter Wonderland displays a wide variety of festive lights and Christmas decorations at the Marshfield Wildwood Zoo on December 7, 2016, in Marshfield, Wisconsin. The Winter Wonderland is open from 5 p.m. to 9 p.m. seven days a week.

Check out these upcoming events you won’t want to miss. Downtown Marshfield Holiday Parade November 18, 2021 @ 6:30pm South Central Avenue. from 2nd…

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Adventure Time

woman with 2 girls in front of Kitchen Table

Find a half or whole day full of adventure here on our website! Through our partnership with Shrpa, you can check out first-hand experiences from real…

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Raise a glass in Oneida County

Cocktail on bar counter

Cheers to the Northwoods! Here’s where to find some of the best craft beers, classic cocktails and more in Oneida County. Craft beer Welcome to a land…

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A weekend foodie getaway in Marshfield

Marshfield’s dining scene has changed a lot in recent years, and there’s a lot for food lovers to discover. New restaurants are popping up throughout…

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Shop Downtown for Small Business Saturday

Can’t-Miss Gift Guide For the Fashionistas Video: Rae Baxter’s Fashions – Winter Styles ‘Tis the season to look fabulous! For the fashion forward…

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Explore Middleton!

woman and dog pheasant branch corridor trail middleton wi

It’s time to get out and EXPLORE! With Pheasant Branch Conservancy to the north, Pleasant View Golf Course to the west, Lake Mendota to the east, and…

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Go wild at Wildwood Zoo

For more than a century, animal lovers have been able to see some incredible wild creatures at Wildwood Zoo in Marshfield, Wisconsin. Here’s why.

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Where to shop in Wisconsin this spring

boulder junction trading company boulder junction wi

From apparel perfect for a stroll through the wildflowers to fishing gear for the big opener, these shops and stores have something for everyone.

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The beer lover’s guide to Middleton

Cheers! Beer fans will find plenty of reasons to raise a glass in Middleton, Wisconsin. Here are a few stops you shouldn’t miss.

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Your spring geocaching guide

Spring is one of the best seasons for geocaching  and West Bend is the place to go. Here’s a guide to what you can uncover this spring.

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Launch your Northwoods ATVing adventure

There isn’t a more exciting way to take in this scenery than from the front seat of an ATV or UTV. Here’s where to ride in the Northwoods.

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Sample Northwoods favorites

Pizza options at the 19th Hole Sports Bar

This corner of the Northwoods is home to tasty restaurants, from gastropubs to lunch spots to fine dining experiences. Here’s where to go.

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Where to eat in northern Wisconsin

Wondering where to eat in the Northwoods? No worries, we’ve got tips on your best bets for dining in and around Boulder Junction.

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Your guide to downtown Boulder Junction

No trip to the Northwoods of Wisconsin is complete without a trip to Boulder Junction. Here’s your guide on where to stay, eat and shop.

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Five places for an unforgettable hike

Late fall is a wonderful time of year to explore the trails in Vilas County. Here’s how to find some of the best trails in the state.

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Visit these scenic summer spots

Vilas County boasts breathtaking natural scenery all year long, but summer might just be the best time to visit. Here’s why.

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Explore a world of flavors in Middleton

With 80 restaurants from around the world, finding a meal to satisfy your cravings is easy in Middleton, Wisconsin. Here’s a quick guide.

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Oneida County snowmobile guide

Planning a snowmobile getaway to Oneida County this winter? Here’s what you need to know for a perfect ride.

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Don’t miss these scenic winter drives

Vilas County is beautiful all year long. Looking for proof? Try these scenic winter drives and marvel at the year-round beauty of the Northwoods.

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The best hiking in the Northwoods

Boulder Junction is located in the heart of some of the best hiking in the Northwoods of Wisconsin. Here’s where to find the trail.

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